When we have to create something new, we need to be creative, we need to innovate. Our thought processes can work in one or two ways, either they can be divergent, generating new ideas out of the ones we already have or convergent, refining the ideas we have into a conclusion.
Divergent Thinking
This is the production of new ideas, building on existing ideas or going in new directions. It should quickly develop a list, many of which will be useless but amongst them should be some gems.
Also known as: brain-storming, imagining, bouncing ideas around.
