“Here’s to the crazy ones” – Steve Jobs (1955-2011)

Categories: For Individuals, For Leaders, People Are Amazing, Quotes | PDF version

Steve Jobs (1955-2011)

We are a Mac based workplace here at Totem. I could bore you with why we made that decision, ease of use, low support costs, etc, but you probably don’t care. We like them and we like the customer focus that Apple has.

It was for that reason that we were very sad to hear of the the death of Steve Jobs. Aside from the human tragedy of someone dying so young,  the world has lost a maverick, a visionary and an incredible business man. He probably wasn’t easy to work with but people wanted to work with him. He stood on the shoulder of giants, in the form of his team of engineers and designers, but he assembled that team in the first place. He gave them their goal and ensured they stayed focused. He defined one clear model of leadership in the tech industry.

Fuller obituaries are elsewhere, everywhere really, a measure of the impact he and his team had. If we can have 1/100 of the impact on the world that they have, we’ll be a pretty happy team.

Hidden in one of Apple’s core products is something that I think sums him, and Apple, up well.

All Mac users will recognise the icon for Text Edit, the default editor that comes with OSX from Leopard onwards. If you zoom in on the icon, the lines of text are not scribbles, or gobbledygook, but a poem, “Here’s to the crazy ones’”. It was part of the “Think Different” campaign created for Apple in 1997, itself an artistic leap of marketing.

It’s an ode to those that challenge the status quo, who forge new paths and set off on adventures. Here it is in all its glory;

Here’s to the crazy ones.

Here’s to the crazy ones.

The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them.

Because they change things.

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